Demonstrators and Product Promoters

Median salary

$39,320

Average salary

$45,580

Employment

64,520

Projected growth

0.1% decline

Annual openings

14,000

Typical entry education

No formal educational credential

What Demonstrators and Product Promoters Do

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

See full salary breakdown & percentiles →

Career Outlook

National employment outlook, 2024–2034.

Related work experience: None
On-the-job training: Short-term on-the-job training
Self-employed: 18.2%

Source: BLS Employment Projections — 2024-2034.

How Much Preparation Does This Take?

Job Zone 2 of 5

Job Zone 1-2: Very Little to Some Preparation Needed

Experience: Some occupations may need little or no previous experience; others require several months to a year of experience.
Education: Usually requires a high school diploma or GED, though some occupations may not.
Job training: Ranges from a few days to one year of on-the-job training.

Source: O*NET Job Zones.

Key Knowledge Areas

Subject-matter areas this occupation draws on most, per O*NET.

Customer and Personal Serviceimportance 4.0/5
Sales and Marketingimportance 3.7/5
English Languageimportance 3.7/5
Food Productionimportance 3.3/5
Public Safety and Securityimportance 3.0/5
Psychologyimportance 2.5/5
Administrativeimportance 2.5/5
Communications and Mediaimportance 2.5/5

Work Environment

What the day-to-day work setting is like, per O*NET.

Contact With Others4.8/5
Spend Time Standing4.5/5
Deal With External Customers or the Public in General4.4/5
Face-to-Face Discussions with Individuals and Within Teams4.3/5
Indoors, Environmentally Controlled4.1/5
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls4.1/5

Careers With Similar Skills

Occupations whose Transferable Skills profile most closely matches this one — a mathematical comparison, not observed data about people actually moving between these careers.

Public Safety Telecommunicators95% skill match
Nurse Practitioners95% skill match
Flight Attendants94% skill match
Transit and Railroad Police94% skill match
Cargo and Freight Agents94% skill match
Occupational Therapy Aides94% skill match
Physical Therapists94% skill match
Self-Enrichment Teachers94% skill match

Transferable Skills

Cross-functional skills this occupation draws on most, per O*NET — the kind that carry over to other careers.

Persuasionimportance 3.5/5
Service Orientationimportance 3.3/5
Social Perceptivenessimportance 3.0/5
Coordinationimportance 3.0/5
Complex Problem Solvingimportance 3.0/5
Judgment and Decision Makingimportance 3.0/5
Time Managementimportance 3.0/5
Negotiationimportance 2.4/5

Software & Technologies

Tools and software used in this occupation, per O*NET.

Hot Technologies

Other Software Used

Work Style

Personal work characteristics that matter most for this occupation, per O*NET.

Social Orientation
Optimism
Cooperation
Dependability
Self-Confidence
Initiative
Perseverance

Career Interests

This occupation’s RIASEC interest profile, per O*NET — how strongly it fits each of the six Holland interest types.

EnterprisingHigh
ConventionalMedium
ArtisticMedium
SocialMedium
RealisticMedium
InvestigativeLow

This page includes information from the O*NET 30.3 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.

Where This Career Is Most Concentrated

Metro areas where demonstrators and product promoters make up the largest share of local employment, relative to the national average (BLS location quotient).