Market Research Analysts and Marketing Specialists Salary in San Antonio-New Braunfels, TX
According to the latest U.S. Bureau of Labor Statistics data, the median annual wage for Market Research Analysts and Marketing Specialists in San Antonio-New Braunfels, TX is $65,950. BLS estimates approximately 4,140 people work in this occupation in San Antonio-New Braunfels, TX. San Antonio-New Braunfels, TX is 16.3% below the national median ($78,760).
Salary Distribution
Not everyone earns the median. Percentile wages show the range of pay within this occupation.
| Percentile | Annual wage | Hourly wage |
|---|---|---|
| 10th percentile | $36,800 | $17.69 |
| 25th percentile | $49,850 | $23.97 |
| Median (50th) | $65,950 | $31.71 |
| 75th percentile | $95,040 | $45.69 |
| 90th percentile | $128,200 | $61.64 |
Data Reliability
BLS OEWS is a survey, not a full census — every estimate carries a margin of error. The relative standard error (RSE) below is BLS’s own measure of how much an estimate could vary; lower is more precise.
- Wage estimate
- RSE 1.8% — Very reliable
- Employment estimate
- RSE 4.5% — Very reliable
Where Does Your Salary Fall?
Enter an annual salary to see roughly where it falls among reported wages for this occupation, based on the percentile points above.
Concentration
- Jobs per 1,000
- 3.676
- Location quotient
- 0.64
Cost-of-Living Adjusted Salary
San Antonio-New Braunfels, TX’s regional price level is below the national average (index 94.716, where 100 = U.S. average). Adjusted for that, the median salary has the purchasing power of $69,629 at the national price level.
This is a Career Atlas USA calculation based on BLS wage data and BEA Regional Price Parities. It is not a separate BLS wage estimate. Wage data: May 2025. Cost-of-living data: 2024.
Sources
Wage data: BLS Occupational Employment and Wage Statistics (OEWS) — May 2025 (release 25).
Figures shown as “Not available” reflect wages the source does not publish (e.g. suppressed for reliability), not zero.