Market Research Analysts and Marketing Specialists Salary in San Francisco-Oakland-Fremont, CA
According to the latest U.S. Bureau of Labor Statistics data, the median annual wage for Market Research Analysts and Marketing Specialists in San Francisco-Oakland-Fremont, CA is $123,250. BLS estimates approximately 24,120 people work in this occupation in San Francisco-Oakland-Fremont, CA. San Francisco-Oakland-Fremont, CA is 56.5% above the national median ($78,760).
Salary Distribution
Not everyone earns the median. Percentile wages show the range of pay within this occupation.
| Percentile | Annual wage | Hourly wage |
|---|---|---|
| 10th percentile | $60,680 | $29.17 |
| 25th percentile | $82,510 | $39.67 |
| Median (50th) | $123,250 | $59.25 |
| 75th percentile | $170,560 | $82.00 |
| 90th percentile | $211,140 | $101.51 |
Data Reliability
BLS OEWS is a survey, not a full census — every estimate carries a margin of error. The relative standard error (RSE) below is BLS’s own measure of how much an estimate could vary; lower is more precise.
- Wage estimate
- RSE 2.1% — Very reliable
- Employment estimate
- RSE 4% — Very reliable
Where Does Your Salary Fall?
Enter an annual salary to see roughly where it falls among reported wages for this occupation, based on the percentile points above.
Concentration
- Jobs per 1,000
- 10.162
- Location quotient
- 1.76
Cost-of-Living Adjusted Salary
San Francisco-Oakland-Fremont, CA’s regional price level is above the national average (index 115.613, where 100 = U.S. average). Adjusted for that, the median salary has the purchasing power of $106,606 at the national price level.
This is a Career Atlas USA calculation based on BLS wage data and BEA Regional Price Parities. It is not a separate BLS wage estimate. Wage data: May 2025. Cost-of-living data: 2024.
Sources
Wage data: BLS Occupational Employment and Wage Statistics (OEWS) — May 2025 (release 25).
Figures shown as “Not available” reflect wages the source does not publish (e.g. suppressed for reliability), not zero.