Market Research Analysts and Marketing Specialists Salary in Sioux Falls, SD-MN
According to the latest U.S. Bureau of Labor Statistics data, the median annual wage for Market Research Analysts and Marketing Specialists in Sioux Falls, SD-MN is $66,060. BLS estimates approximately 760 people work in this occupation in Sioux Falls, SD-MN. Sioux Falls, SD-MN is 16.1% below the national median ($78,760).
Salary Distribution
Not everyone earns the median. Percentile wages show the range of pay within this occupation.
| Percentile | Annual wage | Hourly wage |
|---|---|---|
| 10th percentile | $48,580 | $23.36 |
| 25th percentile | $54,900 | $26.39 |
| Median (50th) | $66,060 | $31.76 |
| 75th percentile | $96,120 | $46.21 |
| 90th percentile | $124,990 | $60.09 |
Data Reliability
BLS OEWS is a survey, not a full census — every estimate carries a margin of error. The relative standard error (RSE) below is BLS’s own measure of how much an estimate could vary; lower is more precise.
- Wage estimate
- RSE 4.2% — Very reliable
- Employment estimate
- RSE 9.9% — Reliable
Where Does Your Salary Fall?
Enter an annual salary to see roughly where it falls among reported wages for this occupation, based on the percentile points above.
Concentration
- Jobs per 1,000
- 4.267
- Location quotient
- 0.74
Cost-of-Living Adjusted Salary
Sioux Falls, SD-MN’s regional price level is below the national average (index 90.631, where 100 = U.S. average). Adjusted for that, the median salary has the purchasing power of $72,889 at the national price level.
This is a Career Atlas USA calculation based on BLS wage data and BEA Regional Price Parities. It is not a separate BLS wage estimate. Wage data: May 2025. Cost-of-living data: 2024.
Sources
Wage data: BLS Occupational Employment and Wage Statistics (OEWS) — May 2025 (release 25).
Figures shown as “Not available” reflect wages the source does not publish (e.g. suppressed for reliability), not zero.