Retail Salespersons Salary in Appleton, WI
According to the latest U.S. Bureau of Labor Statistics data, the median annual wage for Retail Salespersons in Appleton, WI is $34,540. BLS estimates approximately 3,610 people work in this occupation in Appleton, WI. Appleton, WI is 2.5% below the national median ($35,410).
Salary Distribution
Not everyone earns the median. Percentile wages show the range of pay within this occupation.
| Percentile | Annual wage | Hourly wage |
|---|---|---|
| 10th percentile | $27,480 | $13.21 |
| 25th percentile | $29,280 | $14.08 |
| Median (50th) | $34,540 | $16.60 |
| 75th percentile | $37,830 | $18.19 |
| 90th percentile | $47,410 | $22.79 |
Data Reliability
BLS OEWS is a survey, not a full census — every estimate carries a margin of error. The relative standard error (RSE) below is BLS’s own measure of how much an estimate could vary; lower is more precise.
- Wage estimate
- RSE 0.7% — Very reliable
- Employment estimate
- RSE 1.6% — Very reliable
Where Does Your Salary Fall?
Enter an annual salary to see roughly where it falls among reported wages for this occupation, based on the percentile points above.
Concentration
- Jobs per 1,000
- 29.023
- Location quotient
- 1.16
Cost-of-Living Adjusted Salary
Appleton, WI’s regional price level is below the national average (index 92.419, where 100 = U.S. average). Adjusted for that, the median salary has the purchasing power of $37,373 at the national price level.
This is a Career Atlas USA calculation based on BLS wage data and BEA Regional Price Parities. It is not a separate BLS wage estimate. Wage data: May 2025. Cost-of-living data: 2024.
Sources
Wage data: BLS Occupational Employment and Wage Statistics (OEWS) — May 2025 (release 25).
Figures shown as “Not available” reflect wages the source does not publish (e.g. suppressed for reliability), not zero.