Career Atlas USA

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel Salary in Santa Cruz-Watsonville, CA

According to the latest U.S. Bureau of Labor Statistics data, the median annual wage for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in Santa Cruz-Watsonville, CA is $65,600. BLS estimates approximately 550 people work in this occupation in Santa Cruz-Watsonville, CA. Santa Cruz-Watsonville, CA is 6.3% below the national median ($69,990).

Median salary
$65,600
Average salary
$76,140
Median hourly
$31.54
Employment
550

Salary Distribution

Not everyone earns the median. Percentile wages show the range of pay within this occupation.

PercentileAnnual wageHourly wage
10th percentile$39,200$18.85
25th percentile$44,290$21.29
Median (50th)$65,600$31.54
75th percentile$96,670$46.48
90th percentile$130,190$62.59

Data Reliability

BLS OEWS is a survey, not a full census — every estimate carries a margin of error. The relative standard error (RSE) below is BLS’s own measure of how much an estimate could vary; lower is more precise.

Wage estimate
RSE 3.5% — Very reliable
Employment estimate
RSE 4.6% — Very reliable

Where Does Your Salary Fall?

Enter an annual salary to see roughly where it falls among reported wages for this occupation, based on the percentile points above.

$

Concentration

Jobs per 1,000
5.552
Location quotient
0.69

Cost-of-Living Adjusted Salary

Santa Cruz-Watsonville, CA’s regional price level is above the national average (index 109.896, where 100 = U.S. average). Adjusted for that, the median salary has the purchasing power of $59,693 at the national price level.

This is a Career Atlas USA calculation based on BLS wage data and BEA Regional Price Parities. It is not a separate BLS wage estimate. Wage data: May 2025. Cost-of-living data: 2024.

Sources

Wage data: BLS Occupational Employment and Wage Statistics (OEWS)May 2025 (release 25).

Figures shown as “Not available” reflect wages the source does not publish (e.g. suppressed for reliability), not zero.

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