Advertising and Promotions Managers

Median salary

$133,660

Average salary

$154,280

Employment

21,470

Projected growth

2.2% decline

Annual openings

2,100

Typical entry education

Bachelor's degree

What Advertising and Promotions Managers Do

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

See full salary breakdown & percentiles →

Career Outlook

National employment outlook, 2024–2034.

Related work experience: Less than 5 years
On-the-job training: None
Self-employed: 20.7%

Source: BLS Employment Projections — 2024-2034.

How Much Preparation Does This Take?

Job Zone 4 of 5

Job Zone Four: Considerable Preparation Needed

Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations.
Education: Most of these occupations require a four-year bachelor's degree, but some do not.
Job training: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Source: O*NET Job Zones.

Key Knowledge Areas

Subject-matter areas this occupation draws on most, per O*NET.

Sales and Marketingimportance 4.7/5
English Languageimportance 4.4/5
Communications and Mediaimportance 4.3/5
Customer and Personal Serviceimportance 4.2/5
Administration and Managementimportance 4.1/5
Computers and Electronicsimportance 3.3/5
Administrativeimportance 3.3/5
Mathematicsimportance 3.2/5

Work Environment

What the day-to-day work setting is like, per O*NET.

E-Mail5.0/5
Face-to-Face Discussions with Individuals and Within Teams4.9/5
Telephone Conversations4.8/5
Contact With Others4.7/5
Indoors, Environmentally Controlled4.6/5
Work With or Contribute to a Work Group or Team4.5/5

Careers With Similar Skills

Occupations whose Transferable Skills profile most closely matches this one — a mathematical comparison, not observed data about people actually moving between these careers.

Marketing Managers99% skill match
Financial Managers99% skill match
Compensation and Benefits Managers98% skill match
Human Resources Managers98% skill match
Sales Managers98% skill match
Art Directors98% skill match
Fundraising Managers98% skill match
Medical and Health Services Managers97% skill match

Transferable Skills

Cross-functional skills this occupation draws on most, per O*NET — the kind that carry over to other careers.

Social Perceptivenessimportance 4.0/5
Judgment and Decision Makingimportance 3.8/5
Coordinationimportance 3.5/5
Complex Problem Solvingimportance 3.5/5
Time Managementimportance 3.5/5
Persuasionimportance 3.4/5
Negotiationimportance 3.1/5
Service Orientationimportance 3.1/5

Software & Technologies

Tools and software used in this occupation, per O*NET.

Hot Technologies

Other Software Used

Actuate BIRT
AdRelevance
Adobe Acrobat Reader
Adobe Dreamweaver
Adobe Experience Manager (AEM)
Adobe PageMaker
Adobe Premiere Pro
Apple Final Cut Pro

Work Style

Personal work characteristics that matter most for this occupation, per O*NET.

Leadership Orientation
Innovation
Social Orientation
Achievement Orientation
Self-Confidence
Dependability
Adaptability

Career Interests

This occupation’s RIASEC interest profile, per O*NET — how strongly it fits each of the six Holland interest types.

EnterprisingHigh
ConventionalMedium
ArtisticMedium
SocialMedium
InvestigativeLow
RealisticLow

This page includes information from the O*NET 30.3 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.

Where This Career Is Most Concentrated

Metro areas where advertising and promotions managers make up the largest share of local employment, relative to the national average (BLS location quotient).